Smore Updates: Logic Jump

Smore feature update: logic jump

Smore Updates: Logic Jump
Logic jump feature has just been updated!
Here is how you can use this latest release to elevate your forms and surveys with Smore.

Logic Jump Basic Walkthrough

Logic Jump feature allows you to tailor the path your respondents take based on their answers. Depending on how respondents answer specific questions, Logic Jump dynamically directs them to the next relevant set of questions. You can now build dynamic and personalized experiences for your customers!

  1. Click on the 'logic' button on your components card
Smore dashboard, components section, question card

  1. Select the question you want to send your respondents to for each option.
Smore logic jump pop-up

  1. Click 'OK'
Smore logic jump pop-up

  1. You will now see that logic jump icons have appeared next to the options. Hover your mouse over the icons to see where this option leads to.
Smore dashboard, mouse hovering above logic jump icon

How to make a product recommendation quiz using logic jump 

Creating a product recommendation quiz using logic jump can be a powerful way to guide your users towards the most suitable products based on their preferences and needs.

Smore quiz builder already has a built-in logic feature which makes lead funneling super easy. Using the logic jump feature in addition to Smore quiz builder will allow you to fine-tune the recommendations and make the experience feel hyper-personalized. This boosts conversion, as you're building trust and reliability about the recommendations throughout the quiz.

Let's build a quiz that recommends collars to pet owners. You want to ask about their pets' traits. Some questions, you want to ask to everyone. Some questions, you want to only ask about specific animals.

  1. Create a blank type test or a match test

  1. Create a question where respondents will be branched off. In this quiz, the first question is asking 'Who are you shopping for?' and it will be between their cat and their dog.

    Because cats and dogs have different terminology for their fur color, adding logic jump here will personalize the experience.

  1. Link the options to products to recommend. No complex logic building is needed here, thanks to Smore's quiz builder!

How to make a feedback survey using logic jump 

You can use logic jump to ask detailed follow-up questions to specific customer segments. This will optimize the user journey and boosts the response rate of feedback surveys. If respondents are exposed to questions that are irrelevant to them, they will feel more fatigued and churn more easily. It's best to remove unnecessary tasks and enhance your survey's customer experience. Moreover, it will empower you to collect targeted information and build in-depth understanding of your customer segments.

Let's build a feedback survey for a conference with multiple optional sessions. The attendees may have attended all the sessions, or just some of the sessions.

  1. For those who attended session 1, you would want to ask about their experience. But if they didn't attend session 1, you don't want to ask any follow-up questions.

  1. You can do this by directing those who answer 'Yes' to a follow-up question. They will be asked 'Please rate session 1'.
    And direct those who answered 'No', aka those who didn't attend session 1, to a question about session 2 without asking anything more about session 1.

How to make a registration form using logic jump

You might want to collect different information from different people. You could do this by distributing separate forms to each segment. However, this is not an option if you do not have any data on their profiles already. Logic jump comes in handy in situations like these. As people are filling out your form, you can branch them off to different questions so you can collect specific information from each segment.

Let's build a job application form using logic jump. You want to ask the applicants to submit different materials depending on the position they're applying to.

  1. Add a question where the respondents will be branched off. Here, it's about which position they'd like to apply to.
  1. From engineer/developers, you want to get their Github links. But you might want designers to submit their portfolio as a PDF file. You can direct them to different questions like the image below.